Spam Analyse – tool for analysing newsletters for spam words

http://www.spamanalyse.com

The story

Although my main expertise and skill are as a web developer, I have gained over 2 years experience as a email-marketing coordinator and newsletter producer for ‘Cheapflights.co.uk’. I have learnt how Email marketing can be so valuable in comparison to snail mail, fax’s or any other form of communication. For organisations selling products it provides a cost effective, interactive, efficient method to communicate their services and products to thousands or millions of users in less than a day. The more users in a mailing the more valuable the newsletter becomes with potential sponsors lining up to pay thousands to have their names printed.

However, many organisations send out their mailings but do not consider how a newsletter will differ from a website. Without carefully considering the consequences, newsletters may appear unreadable and incompatible with many browsers and ISPs. The biggest problems are spam filters. Over 20% of mailings can be lost and classed as junk mail and sent straight to bulk folders or even rejected by most domains and browsers such as Hotmail, Gmail, Yahoo and Outlook express.

Objective

My interest in programming has led me to work on the SpamAnalyse project. I wanted to create a tool that can store all my findings and knowledge in a central database and then do all the hard work by analysing to ensure my e-zines are in good shape and will not cause problems. It is created to save allot of time and adapted to easily fit in new rules and extensions. I have opened this project to work as a free service to everyone as I feel it can be immensely useful and would like new users to encourage to feedback their ideas and experiences by and sign up to a future blogg which I am currently integrating too.

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